When I started travel blogging, I began as a masked hotel connoisseur, paid by 3rd parties to review hotels while having an authentic experience. I found that identity, or lack thereof, was useful because privacy is the most important aspect of what we do. Like a fine dining experience, I never want a hotel or airline to treat me differently because of what I might say about them. My experience is your experience. This way we ensure that our hotel ranking system in our community, and our hotel hacking method, is truly unfiltered.